AD Ross aka DJ SoundDaddy was raised in the San Gabriel Valley and began classical piano lessons at the age of 4. By age 10, he transitioned his talent into learning jazz/blues piano. Inspired by Jerry Lee Lewis, Adrian was enthralled by the art of improvisation or “soloing.” Adrian joined the middle-school band playing the drums and by high school, performed in the Temple City Drum Core.
In 1994, at the age of 15, Adrian attended the Berklee in L.A. Summer Program at McKenna College as a keyboard & drum student annually for 7 years where he networked with other young music prodigies that attended the program from around the nation. That winter, Adrian auditioned and joined the Tournament of Roses Honor Band Drum Core to perform at the Tournament of Roses Parade in Pasadena annually for 4 years under the direction of Tad & Carol Carpenter.
After graduating Temple City High School, Adrian enrolled at Cal State University Long Beach as a music major and began producing music in his dorm room using sequencing programs such as Sonic Foundry Acid, Fruity Loops, & Cakewalk Sonar, & Sound Forge software.
After blaring beats throughout the dormitory, Adrian attracted local aspiring artists to his growing studio where he began producing hip-hop demo cds and mixtapes which were distributed on campus. With a vast variety of styles and instrumentation, Adrian received the nickname of “SoundDaddy”, inspiring the label SoundDaddy Records in 1998.
As word spread, A.D. was producing music for new artists such as Cappa E, Thoughtsarizen, Swiss, JU Nice, DeviantDaKid, Prints Haze & Enock, Maad Factor, & Jimmy Roach (Snoop's Guitar player). After acquiring two turntables and a microphone, AD began spinning original music at local Frat parties while performing LIVE shows in Long Beach, LA, & Orange County, SoundDaddy Records became a local underground library of new music.
In May of 1999, Adrian meets a “Black Metal” band named, “Sanctus” that had recently been signed to Metal Blade Records. The band was in search of a keyboard player to compliment their epic and aggressive sound. After signing with the band, Adrian composed an additional 3 tracks for the album, “Aeon Sky” released world wide on June of 2000.
In 2001, Adrian received the “Outstanding Musicianship Award” from the Berklee School of Music. That summer, he met a crew of roadies from the Kottonmouth Kings at a VIP birthday party for Lou Dog (drummer) at “On The Rox” in Hollywood. The roadies (B-Rad, Jonny Blaze, Skwish, & Mic-D), were in search of a music producer to help develop the new project, “Hit Skwad.” After producing beats and writing with the band, Adrian began rapping with the Hit Skwad and acquired the nickname, “A.D. Ross.” Within a few months, A.D. produced and recorded the tracks, “Hit It Up, Hooda, & White Smoke” which were showcased at their debut performance opening for the Kottonmouth Kings at the Sun Theater in Anaheim in 2002. The band continued to perform at shows throughout Orange County, Hollywood, & the Inland Empire promoting “The Hit Skwad Demo.”
In 2004, A.D. Ross met a fellow production entrepreneur named Andy G. Together they formed the hip hop duo, “Overdose Project” performing at hot spots in Orange County, Hollywood, and did several guest appearances at Club Glam at the Fandango in Anaheim hosted by Grant Lee.
That year, Adrian met an independent movie director named Binca D’Carpio of Bink Productions and did his first movie score for the film, “For Them.” The film was showcased at the Sundance Film Festival in 2005.
In April of 2005, SoundDaddy Records incorporated under the name SoundDaddy Productions Inc. expanding beyond music production and well into video editing, graphics, & web design.
As word got out of AD's available Orange County studio, other artists emerged to record their tracks such as Crooked I, Jayo Felony, & Buc Fifty.
With an expanded client roster and progressive network surrounding the Producer/DJ, SoundDaddy launcheswww.SoundDaddy.TV in September of 2005 showcasing the many artists and producers he has had an opportunity to work with.
In 2006, AD meets a well known Orange County promoter named Tommy D. Tommy was booking shows for artists such as the Alcoholics, Kottonmouth Kings, and Killah Priest of Wu Tang. Tommy recommended A.D. as a local music engineer to assist Priest in the launch of his MIXTAPE “Behind the Stained Glass” Today, A.D. continues to record Priest and assist with Priest's label Proverbs Records and in 2013 has assisted in the launch of Priest's double album, "PWOWR".
After much recording, A.D. assembled 10 albums of unheard tracks to an exclusive publishing library called Next Level Library. After much development with the company, A.D. became Library Director & Webmaster of the company managing a large variety of music to be licensed for film & TV.
Today Adrian continues to manage and expand the library for placement into film, television, & web media.
Original hip hop music produced & mixed by A.D. Ross